Does Being Honest Pay? An Empirical Study

Brian E. Porter and Steve Vander Veen


A popular belief is that if one lives by Christian principles one is likely to be successful materially. In this article, Brian Porter and Steve Vander Veen discuss an alternate postulate: honesty may not necessarily be more conducive to material success. Empirical research is employed that indicates that an honest stockbroker, compared with a less honest stockbroker, will sell less stock and be perceived as less trustworthy. Both Mr. Porter and Mr. Vander Veen are associate professors of economics and business at Calvin College.


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Last Updated: March 24, 1999
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