In this essay, Michael Jessup outlines the basic tenets of postmodernism and consumerism and illustrates its profound and dangerous effects on truth. Disenchantment, re-enchantment, and implosion undermine truth as objective reality, with penetrating effects on the individual, the family, and society. Truth has been replaced with rampant individualism, self-satisfaction, discontentment, and progressive insignificance, destroying love and weakening the family. The essay also provides a hopeful Christian response to postmodern consumerism and highlights its promise and peril for evangelicalism. Mr. Jessup is Associate Professor of Sociology at Taylor University.