ADVERTISING INFORMATION


GENERAL

Advertisements are subject to editorial review.

Reading notices or advertisements simulating editorial matter not accepted.

Advertisements must be in consecutive issues to earn the two- or four-time rate.

Advertisers will be back-billed at applicable rates if basis for frequency rates not maintained.

ADVERTISING RATES

Full page advertisement:

One time unit rate $300
Two time unit rate $300
Four time unit rate $300

Back Cover (when requested and available):

One time unit rate $400
Two time unit rate $400
Four time unit rate $400


MECHANICAL REQUIREMENTS

We can accept pdf files, film, or camera ready copy.

Publication trim size is 6 x 9 inches.

The standards for scanning resolution are as follows:

grayscale images : should be 2 times the line screen

150 line = 300 dpi (dots per inch) or 300 ppi (pixels per inch)

133 line = 266 dpi / ppi

The lowest we can use without pixelization is 225 ppi.

For line art images: minimum 600 ppi, which will be slightly jagged; we suggest 1200 ppi

for very fine detail (drawings) may require 2400 ppi.

It is best to scan the image at the percentage it will be used if you are placing it into a pdf file.

If an ad is sent in application format and we have to size it, remember that enlarging an image will decrease the resolution, resulting in poor quality. Reductions will increase resolution.

Ad page is 4½ x 7½.

ISSUANCE, CLOSING, AND CANCELLATION DATES

Published quarterly on approximately October 15, January 15, April 15, and July 15.

Closing dates for ad orders are August 1, November 1, February 1, and May 1.

Materials for advertisements must be received by August 15, November 15, February 15, and May 15.

Cancellations not accepted after closing dates.

CIRCULATION INFORMATION

Rates based on a circulation of 7,500; over 85% of the recipients are college professors.

Distribution to all faculty members of forty-six sponsoring colleges and universities as well as to subscribers and libraries in the USA, Canada, and other foreign countries.

MISCELLANEOUS

Established in 1970.

Published independently by the Christian Scholar's Trust, a non-profit association. Costs, in part, are underwritten by the sponsoring educational institutions listed as sponsors on the masthead.